pleine by Kitasano Coffee
Tokyo, Japan
Brand Identity, Retail Experience

We developed the full product experience from beginning to end: concept - recipe - production - packaging - online retail experience. Working with our partners at Biplane and Marui Co, we created a new product that strikes the perfect balance of “satisfying”, “light” and “sophisticated”.Inspired by the concept, component decided on a unique interpretation of the classic french croissant. In our case, rather than the traditional crescent moon, we decided on a full-moon shaped croissant to represet our concept. We chose to empasize this shape throughout the brand with the inclusion of the circle candy on our signature flavor and in our logo and packaging.