motty
‍Tokyo, Japan
Visual Identity / Package Design

Motty, a French-style sweets bakery with a Japanese touch, was founded by chef Seiji Yamamoto, who trained in France and Tokyo.

The brand offers a premium yet accessible tone—elegant, warm, and inviting for daily indulgence. It uses natural muted colors to highlight organic, high-quality ingredients, creating a soft and authentic feel. Clean and simple with a subtle playful edge, the identity centers on a custom floral icon derived from the "M" in Motty, blending French sophistication with delicate Japanese floral motifs.This cohesive approach ensures consistent elegance across logo, packaging, and digital touchpoints.