Half Saints TOKYO
‍Tokyo, Japan
Creative Direction / Package Design / Website Design / Strategy

Half Saints TOKYO is the japanese iteration of Manila's innovative cafe/restaurant Half Saints. The brand focuses on elevated and creative cuisine highlighting the best of both regional and global ingredients.

The brand identity was reinterpreted for the japanese market with a cleaner and more graphic aesthetic. An integrated design strategy was employed to maintain consistency from packaging to digital.

HS services its customers via their physical store, delivery apps and Shopify site. Packaging was developed to offer a premium experience for the customers. An e-commerce site was developed to both introduce the brand to Japan and serve a robust online mail-order service. Pairing design motifs developed for the packaging, along with light photography and clean design, a cohesive experience was formed.
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Based in New York, KEITH OBRIEN Studio provides Art Direction, Package Design, Website Design, Illustration and Strategic Support. Delivering multi-disciplinary design solutions for clients across a wide range of sectors such as skincare, fashion, lifestyle and technology.